For over 75 years, the photographers of Magnum Photos have not only created photographic icons on both major events and hidden stories but have simultaneously worked on commission. The exhibition Open for Business - Magnum Photographers on Commission shows a side of Magnum that the general public is hardly aware of, and with which its photographers rarely promote themselves. In eight chapters, the audience is taken on a variety of commercial assignments: from carte blanche group assignments for governments to the hippest fashion photography; and from chic publications for major industries to reporting in the service of NGOs.